Direct translations sound careless
Japanese ad copy has to choose its level of formality, proof and pacing. A literally correct sentence can still read like a scam ad.
Open the way
into Japan.
Your products already sell in Japan.
Your ads don't speak Japanese yet.
Japan ads, social media and landing-page localization for English-speaking D2C brands that already ship to Japan.
Get the free sample reportJapan Market Entry
Build the reason
Japan chooses you.
Even when a product is loved overseas, the same message, presentation, and sales approach may not work in Japan. Axis Works translates your brand's core value into a form that makes sense to Japanese consumers, media, and advertising channels.
For example, when translation is treated as a minor step:
Claims translated word for word get flagged
Japan regulates cosmetic and health claims, comparative wording and undisclosed influencer posts. A literal translation of a normal claim abroad can get ads rejected and pages into trouble.
A translated page still misses Japanese questions
Shipping time, duties, returns, payment methods and reviews in Japanese. When these are missing, paid clicks leave at checkout.
Service
Three ways we support
Japan market entry.
From market understanding and localization to early ad and social testing, we assemble the support your brand needs for its first meaningful steps in Japan.
Market & competitor research
We clarify market size, competitors, pricing, customer context, and the key questions to answer before you spend in Japan.
Brand localization
We adapt your positioning into Japanese copy, landing pages, social content, and sales materials that feel natural in-market.
Ads & social test-and-learn
We test Japanese creatives, paid media, and social content, then turn early reactions into clearer next-step decisions.
How it works
Start with a diagnosis.
Then choose your support.
Japanese paid ads, the landing pages they send traffic to, and Japanese social accounts. Clear prices, no long contracts.
Free sample report
Free
- What Japanese shoppers check before buying
- The media they use, with demographics
- Rules to know and low-risk ways to test demand
Japan Ads Snapshot
$300 one-time
- How Japanese shoppers find you today
- What your competitors run in Japan
- Top 3 fixes for your page and ad claims
Japan Launch Audit
$1,500 one-time
- Japanese ad campaign plan and channel mix
- Japanese ad copy and landing-page drafts
- Budget and target-number estimates
- Ad-claim check against Japanese rules
Monthly support
After the Audit, choose how involved you want us to be.
Japan Ads Advisory
From $1,500 / month
- Monthly strategy session
- Review of ad copy, creatives and landing pages
- Second opinion on your agency's reports
- Monthly English memo with next steps
Japan Ads Management
20% of ad spend
- Hands-on campaign management
- Influencer campaigns available on request (quoted separately)
- Landing-page recommendations (build work quoted separately)
- Monthly report in English
Japanese social account management
From $2,000 / month per platform
- Account strategy and a monthly content calendar
- 8+ Japanese posts per month
- Native Japanese captions and hashtags
- Monthly performance report in English
Ad spend is paid directly to the ad platforms from your own accounts; our fee is invoiced separately. Invoices in USD or JPY.
Free Sample Report
A practical guide to how Japanese shoppers buy, where they pay attention and what to check before you advertise. Request it through the contact form and we will send it by email.
- 01Japan at a glance
E-commerce size, cross-border buying and mobile-first shopping habits.
- 02How Japanese shoppers decide
What they check before buying: reviews, delivery time, returns, payment methods and Japanese-language support.
- 03Where their attention is
A media map of LINE, Instagram, X, YouTube, TikTok, Yahoo! JAPAN and Google — who uses each and what for.
- 04Rules to know before you advertise
Cosmetic and health claims, influencer disclosure and promotion rules — in plain English.
- 05Low-risk ways to test demand
Japanese crowdfunding platforms and marketplace launches as a first step.
- 06Pre-launch checklist
10 things to fix on your site and ads before spending in Japan.
Want it applied to your brand? That is the Japan Ads Snapshot. Request the free sample
FAQ
Do we need a Japanese company?
No. Most brands sell cross-border from their existing store. If you don't sell to Japan yet, we can help you launch on Japanese marketplaces such as Rakuten and Amazon.co.jp, or test demand through Japanese crowdfunding before you commit. Where specialist help is needed, we bring in trusted partners.
What is included in social account management?
Strategy, a content calendar, 8–12 Japanese posts a month and an English report. Comment and DM replies, influencer campaigns and paid boosts are quoted separately, so you only pay for what you need.
Do you help with company registration or customs?
No. Company registration, customs clearance and logistics are outside our scope. We focus on marketing and sales in Japan, and can point you to specialists if needed.
How do we communicate?
In English — by email, video call, WhatsApp or whatever your team already uses. Calls can be scheduled in Japan morning or evening to overlap with the US, UK or Australia.
Contact
Questions, a Snapshot, the Launch Audit, ads or social media support — tell us where you are. Quotes within 2–3 business days.
Prefer email? info@axisworks-jp.com